The Right Online Marketing Tools - Starting A Home Business ...

Making all the difference

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Online Marketing Tools

Finding the right online marketing tools can make all the difference if you are starting a home business. The problem arises when we have to wade through the vast expanse of available tools and resources to find services and products which actually work and are worth the money.

One of the biggest obstacles that aspiring online entrepreneurs run into on their way to making a full-time income online through their blogs is how they allocate their resources.

There are two main resources that will cost you if you?re starting a business online ? number one is your money and number two is your time.

So the question you?re always asking yourself is, ?do I pay for this with my money or my time??

In fact some online tools, which you?ve paid for, aren?t worth wasting your time on even if you could get them for free. Paradoxically, some of the free ones perform better than the tools and programs you?ve paid an arm and leg for. What I?m saying here is, that price should not necessarily be the determining factor as to the quality and usability of the tool or program.

The Problem of a List

There?s a great deal of subjectivity when it comes to creating a list of online marketing tools, this is because each marketer will find and become comfortable with using certain tools. Some marketers are biased because they were instrumental in the development of a particular tool or program.

Here at Small Biz Incubator we have, through trial and error and a great deal of research, created a list of tools and programs that fit within our paradigm on best practices for Internet marketing. This is by no means a complete or definitive list of the tools that we use, these are simply the tools we would recommend to someone who is starting a home business and is new to marketing on the Internet.

There are no affiliate links on this list, so we have no financial stake in promoting any of the tools or programs listed below.

This list can save you a lot of time, and I believe, a whole lot of money, however, as always I recommend you do your own research so that you can make an informed decision; this is just to help you get a jumpstart.

DOMAIN NAMES

Finding a truly original and competitive domain name is getting more and more difficult. One recommendation that I would make is, that if it?s all possible, try to register your domains all in one or two places (over time you can end up with hundreds of domains), this will make managing them much easier.

http://www.namecheap.com/

http://www.godaddy.com

KEYWORD TOOLS ? SEO RESEARCH

SEO and keyword research tools are absolutely vital if you want to be successful building a business online, they help you find the best keywords, those that are popular, relevant, with high traffic volume and low competition.

People are seeking information online to solve a problem, they are potential customers. In order to become profitable in any online business you need your blog or website to appear at the top of the search pages in order for prospective customers find you.

Basic features of a good SEO and keyword research tool:

Searches conducted on all the major search engines for all keywords (e.g. Google, Bing, and Yahoo)

Creates a listing of all keywords related to the search phrases that I prospective customer might type in the search bar.

Relevant information on who and how many competitors there are competing for each keyword.

Analytical information on the strength of each competitor?s online positioning.

https://adwords.google.com/select/KeywordToolExternal

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