Less than one in ten have bought video online

japan.internet.com recently reported on a survey conducted by goo Research into video sharing services, and found, not much to anyone?s surprise I would guess, that very few had actually paid for video content online.

Demographics

Between the 10th and 13th of April 2012 1,095 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the samples were male, 16.6% in their teens, 18.3% in their twenties, 21.6% in their thirties, 16.0% in their forties, 15.6% in their fifties, and 11.9% aged sixty or older.

I use video sites sometimes, myself. I keep wondering if I should get into the video blogging business ? just straightforward talking head nonsense, but I?ve got a good face for radio, and a good voice for newspapers. I?d probably also need some shtick ? I remember being quite impressed a few years ago by someone who did a podcast whilst walking through Tokyo, but it all boils down to that I?m just too shy to do my thing in public!

Research results

Q1: Do you use YouTube or other video sharing sites? (Sample size=1,095)

Yes, often (to SQ)	33.8%
Yes, sometimes (to SQ)	51.0%
No, never	14.4%
Don?t know what they are	15.2%

Of the 84.8%, or 928 people, who use video sharing sites, the top three sites used were YouTube with 98.4% of them using it, 50.1% on Nico-nico Douga, and 18.9% on FC2 Douga. When asked what they pay attention to regarding the site itself when using it, the top two answers were first 61.2% choosing video and sound quality then 52.3% choosing the number of videos available. Other feature-related answers were the ability to use the site without needing to register an account and the accuracy of search.

Q1SQ: Do you buy movies, other video content online? (Sample size=928)

Often buy	0.9%
Have previously bought	7.9%
Never bought	90.4%
Forgot, don?t know	0.9%

Note that the question refers to digital contents, not DVDs from Amazon. I might guess that Video On Demand through cable is out of scope, as is purchases through one?s TV via AcTVilla, but iTunes might be in scope.

Other questions asked in the survey, but not reported here, included whether people used the ?Related videos? option, and issues surrounding illegal upload of movies.

Read more on: goo research,video,youtube

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